Power of Pink: Breast Cancer Awareness Giveback!

In my second annual roundup of products that give back to breast cancer awareness organizations and initiatives, I had a meaningful segment on NBC’s TODAY show sharing outstanding products and companies that are working to find a cure. To catch the segment and see the products in action watch here!

With co-host of Today (left to right) Craig Melville, Amy, Dylan Dwyer, Sheinelle Jones, Al Roker.

Hairdresser’s Invisible Oil Primer, $34 Bumbleandbumble

As we make the transition from summer to fall, many of us suffer from overly dry hair. This best-selling product of Bumble & bumble is a multitasker: a Heat/UV Protector. You apply it to dry hair, work it through with your fingers and style. In clinical trials, it delivered 86% more hydration and cut frizziness by 50%. So it defrizzes, detangles and conditions stressed, dry tresses.

Giveback: 50% of the purchase price goes to the Breast Cancer Research Foundation (BCRF). For each one sold, Bumble and bumble will donate 50% from the purchase price to the Breast Cancer Research Foundation® with a maximum donation of $85,000 from 9/4/23 to 6/30/24, or until supplies last.

“BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer. ”

Crème de la Mer The Moisturizing Cream .5 oz, $100, cremedelamer.com

If ever there were a time to splurge on this ultra rich moisturizing cream…this is it with a 100% give-back donation the Breast Cancer Research Foundation. This legendary cream that they claim offers all-day moisture and deeply heals dryness contains a “Miracle Broth” ingredient that will help your skin apparently feel firmer, smoother and more radiant.

Giveback: 100% of the purchase price goes to BCRF.La Mer will donate 100% from the purchase price of this limited-edition 15ml Crème de la Mer The Moisturizing Cream with a maximum donation of up to $110,000 to the Breast Cancer Research Foundation® (BCRF) from 10/1/23 - 06/30/24.

Powerful Pinks Crushed Oil-Infused Gloss Duo, $37 bobbibrowncosmetics.com

When I think of fall I think of beautiful, neutral lips. This is a duo of glosses in Buff and Slow Jam (yes, isn’t that a great name? Craig said: just like my dating life in high school!) are non-sticky, which for me is key. Also I like the added benefit of nutrients, and these are infused with nutrient-rich botanical oils. See this limited-edition, ribbon-inspired cap design in honor of Breast Cancer Awareness Month?

Giveback: 100% of the purchase price of each duo will be donated to the Breast Cancer Research Foundation® (BCRF). With a maximum donation of $110,000 from September 4, 2023 to June 30, 2024, or while supplies last.

“For more than 30 years, The Estée Lauder Companies has been dedicated to advancing the possibility of a breast cancer-free world. ”

“The Callie” Sparkling California Rosé Brut 750 ml, $28.99, UneFemmeWines.com

Rosé is not just a summer drink. Une Femme Wines makes their 91-pt sparkling California rosé an everyday celebration! Made by women, in celebration of women and in support of charitable organizations that fight for women’s causes.

“The Callie” is a sparkling California Rosé Brut that offers berries on the nose, warm notes of blackberries on the tongue and a nice dry finish. And this pink-hued delight is packing a punch when it comes to giving back to breast cancer awareness.

Giveback: "The Callie" gives back to the Breast Cancer Research Fund all year round, but in October, we'll be donating 50% of proceeds from all online sales of The Callie to the Breast Cancer Research Foundation. Percentage of donation: 50% from October 1st thru 30th 2023.

“This year, BCRF is the largest private funder of breast cancer research—and metastatic breast cancer research—worldwide.”

Madewell x BCRF (Re)sourced Cotton Beanie, $29.50, bcrf.org/shop-pink.com

This unisex ribbed bean in classic pink is made of 70% recycled cotton (and also recycle polyester), that keeps textile waste out of landfills and requires less H2O and energy than conventional cotton.

Giveback: 50% of the purchase price goes to BCRF, and it is sold as part of their Shop Pink Store. Starts Oct 1 - through December 31, 2023

“The cumulative impact spurred by corporate partners in the Shop Pink program is fueling more than 40% of their investment in research grants—that is nearly half of the research BCRF supports globally—and a significant portion of that is raised in just one single month.”

Willa's Oat Milk Discovery Pack, 3-pack $29.99, willaskitchen.com

I’m mildly obsessed with oat milk–you know that creamy goodness in your coffee? And this new brand is made from whole oats and is a delicious plant-based oat milk. Good for the people and for the planet, it comes in three yummy flavors: (Unsweetened Original, Barista, and Dark Chocolate, and thus the discovery pack which sends you one of each of you can try all three!

Giveback: Use code “TODAYSHOW” for 30% off at the website which is also donating 50% of proceeds to the 5 Under 40 foundation. It will be running Thursday 10/12/23 through Thursday 10/19/23 in honor of Breast Cancer Awareness Month. This organization provides medical, wellness, educational, and beauty services to women under the age of 40 who have been diagnosed with breast cancer or have the BRCA mutation.

“This topic is particularly close to Willa’s Oat Milk co-founder and CEO Christina Dorr Drake’s heart, as she survived breast cancer at 36 years old, and is now cancer-free! ”

This article and segment are editorial. For promotional giveback eligibility and dates, please refer to company websites for updates.